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Caleb Mason - Product Designer, Content Creator, Visual Storyteller
Crafting experiences, one pixel, word, and frame at a time. A versatile creator specializing in product design, compelling content, and engaging visual narratives.
Product Design Portfolio
Mobile App Redesign for Zangi
Improving user engagement by streamlining the onboarding process.
Problem: Users were dropping off during the initial signup flow, resulting in a 20% conversion rate.
Process: Conducted user interviews with 15 participants, created low-fidelity wireframes, and developed interactive prototypes using Figma, focusing on ease of use and clear value proposition.
Results: Increased user onboarding completion rate by 35% and improved overall user satisfaction by 20% based on post-launch surveys. The redesigned flow simplified signup and highlighted key features.
Web Application Dashboard Redesign
Enhancing data visualization and user experience for a complex analytics platform.
Problem: The existing dashboard was cluttered, difficult to navigate, and didn't effectively present key performance indicators (KPIs) to users.
Process: Conducted a thorough user research study, including usability testing and surveys. Created wireframes and interactive prototypes. The new dashboard design incorporated data visualization best practices and a simplified navigation structure.
Results: Reduced task completion time by 40%, increased user satisfaction scores by 25%, and improved overall data comprehension. The redesigned dashboard made it easier for users to quickly identify and act on key insights.
Content Writing & Editing
The Future of UX Design
A blog post focusing on emerging trends and technologies shaping the future of user experience design.
Impact: Showcases expertise in UX and thought leadership.
Dele John Website Copy Revamp
Revamped website copy for Dele John, focusing on clarity, brand voice, and conversion optimization.
Results: Increased leads by 15% after implementing the new website copy.
5 Tips for Effective Remote Collaboration
An informative article providing practical tips for successful remote collaboration.
Impact: Demonstrates ability to create engaging and helpful content on relevant topics.
Photo & Video Editing
1
Tenshi's Crochet Store Photo Retouching
Image enhancements for Tenshi's Crochet Store marketing campaign to improve product presentation and visual appeal.
  • Before-and-after examples demonstrate skills in color correction, object removal, and overall image enhancement.
2
Tenshi's Crochet Store Promotional Video
Created a promotional video for Tenshi's Crochet Store to highlight products and brand story.
  • The video generated over 5,000 views and 1,900+ shares, significantly boosting brand awareness and customer engagement.
3
Animated Explainer Video
Developed an animated explainer video for web.canva.com to simplify complex concepts and enhance user understanding.
  • Showcasing skills in motion graphics, visual storytelling, and clear communication.
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Canva

Canva: Visual Suite for Everyone

Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.

About Me & Contact
Caleb Mason
A versatile product designer, content creator, and visual storyteller with a passion for crafting exceptional user experiences and compelling narratives.
My design philosophy is rooted in user-centricity, empathy, and a relentless pursuit of simple, elegant solutions. I value collaboration, continuous learning, and pushing the boundaries of creativity to deliver meaningful impact.
Contact Information
Social Media: Facebook; Caleb Theewhatever , X
(Twitter); @mason06811
Best preferable to send a mail or text on X(twitter)

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I’m open to discussing new opportunities, collaborations, and project inquiries. Feel free to reach out via email or connect with me on social media. You can also download my resume below.
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